嘉仕伯实验 The Carlsberg Experiment
上一周我的英语口语课老师安排了一个作业，这是我、葛玉希和代汶君三个人，每人完成一部分，这一部分是我完成的关于嘉仕伯实验的介绍。
本文引用自NORSE NEWS,作为作业我将此段介绍翻译成了中文，作为中英对照放在我的博客上。
2022年11月22日上午我们三个人商量后确定：本周完成PPT , 11月26日晚8点开启视频会议模拟汇报。
Hello everyone, today I will introduce you to an experiment. Imagine a pre-COVID Friday night, and you have had a long week at school, so you and your friend decide to see a film at the movie theater. Ticket, popcorn, and drink in hand, you walk into the screening room and scan the rows of chairs for a place to sit. The theater is full of burly, tattooed, intimidating bikers, and the only two seats left are right in the middle of them all. What would you do?
In 2011, the Carlsberg company conducted an informal social experiment for a commercial, which demonstrated the precept “don’t judge a book by its cover.” They staged a screening room in the Kinepolis Cinema in Brussels, Belgium, with 148 bikers, leaving two empty seats in the center of the theater for unsuspecting couples. The company wanted to see if people would stay and watch the movie or feel intimidated and leave.
Several trials of the experiment were conducted with different couples. Some chose to leave, and some chose to stay. Those who were brave enough to squeeze past a row of bikers to get to their seats were met with a spotlight and a round of applause and cheers from the bikers.
Carlsberg’s YouTube channel posted a video of the experiment in September of 2011, and since then, it has gotten 22 million views. The video pairs hyperbolic, suspenseful music with clips of the couples’ attempts to mask their shocked reactions to the audience of bikers.
The Carlsberg Experiment illustrates how the impressions you receive and inferences you make based on a person’s appearance aren’t always accurate. If you ever find yourself in a movie theater full of bikers, maybe you should consider the prospect that they like movies, too.
My partner will introduce some specific examples below.Daidai please...
2022年11月22日 冯振华-翻译
这是一个新冠肺炎前的周五晚上，你在学校度过了漫长的一周，所以你和你的朋友决定去电影院看电影。你手里拿着票、爆米花和饮料，走进放映室，在一排排椅子上找一个地方坐下。剧院里挤满了魁梧、纹身、威风凛凛的摩托车手，只剩下两个座位就在他们中间。你会怎么做？
2011年，嘉士伯公司为一部广告片进行了一次非正式的社交实验，展示了“不要以貌取人”的理念。他们在比利时布鲁塞尔的Kinepolis电影院上演了一场放映室，共有148名骑自行车的人，在剧院中心为毫无戒心的情侣们留下了两个空座位。该公司想看看人们是否会留下来看电影，或者感到害怕而离开。这项实验的几个试验是在不同的夫妇身上进行的。
有些人选择离开，有些人选择留下。那些勇敢地挤过一排骑自行车的人来到自己的座位上，他们受到了聚光灯和骑自行车的人们的掌声和欢呼。
嘉士伯的YouTube频道于2011年9月发布了一段实验视频，自那以来，该视频已获得2200万次观看。这段视频将夸张、悬疑的音乐与情侣们试图掩盖自己对摩托车手观众的震惊反应的片段相结合。
嘉士伯实验表明，你收到的印象和你根据一个人的外表做出的推断并不总是准确的。如果你曾经发现自己置身于一个满是骑自行车的电影院，也许你应该考虑他们也喜欢电影的前景。